![](https://cmu260.com/wp-content/uploads/2016/08/a570095463eb30070c653a2926caf872.jpg)
Look at this. Notice the void space before the title banner? That’s Disconnect add-on in action. No banner ads!! Beautiful.
![No Banner Ad! Taken from The Guardian, with the Disconnect add-on for Firefox.](https://cmu260.com/wp-content/uploads/2016/08/0f003126e634dff5498bad37980d0a98.jpg)
No Banner Ad! Taken from The Guardian, with the Disconnect add-on for Firefox.
Disconnect is a Firefox add-on that annihilates ads and trackers. And shows the ring of abusive privacy disrespect that third-party sites weave around the web page one is viewing.
You may ask: So, where do announcing product will showcase, then? How will companies that exist but for ad money resist?
![Screengrab of "Disconnect" , a free addon for internet browsers.](https://cmu260.com/wp-content/uploads/2016/08/ad4bed8ccbfe78f0091e905d2298d54c.jpg)
Author: https://disconnect.me/ and Wikimedia Commons. This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication.
Not my problem, folks. I think it’s time they invent some new business model, a bit less invasive of people’s attention. Talking about innovation: let’s find some innovative model for a change that does not build upon the old and trafficked Mad Men, shall we?